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Unlocking KAMU KAMU's Success: Driving Business Growth and Increasing Sales with AWS Cloud Data Analytics

In this era where digital technology drives businesses of all sizes, choosing the right IT infrastructure is a crucial factor that leads businesses to success.

KAMU KAMU Co., Ltd., a popular beverage brand in Thailand, has chosen to use cloud services from Amazon Web Services (AWS) with support from Classmethod (Thailand) to enhance data analytics and improve business operational efficiency.

This article will take you through KAMU KAMU's cloud journey and the benefits gained from using AWS.

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  • Website system often went down, affecting coupon and discount systems
  • Sales data analysis was slow, unable to view historical data beyond 3 months
  • Lacked flexibility in resource adjustment, unable to efficiently handle sales peak periods

BEFORE

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  • Fast and accurate data analysis, able to retrieve year-long historical data
  • Increased sales during peak times by up to 80% through data analysis and optimal front-of-house staff allocation
  • Real-time access to sales data, instant reports available after daily sales closure
  • Highly stable website system, supporting concurrent multi-user access without issues

AFTER


When Business Needs More Than Traditional Solutions

KAMU KAMU company needed secure storage space for important company data and customer information. Mr.Ditthanan, one of the IT administrators and interview representative from KAMU KAMU, shared:


"Previously, we used backup storage space from another company, but it had limitations in terms of space and high costs. The traditional sales reporting system made it nearly impossible to view detailed data on the number of cups sold going back 3 months." Responsive image

Additionally, the old system's sales data analysis was delayed and frequently experienced server crashes, significantly impacting the coupon discount system and customer service.

Getting Started with AWS Through Classmethod (Thailand)

With the need for a more stable and flexible system, after researching cloud services online, KAMU KAMU decided to use AWS cloud with Classmethod (Thailand) as their partner for consultation and usage support, starting with basic services and gradually expanding usage.


Examples of AWS Services Used:

  • Amazon S3: Used for storing and backing up important data, replacing traditional storage space
  • Amazon EC2: Used as web server for various services, starting with small systems and expanding independently as needed
  • Amazon QuickSight: Used for creating sales data analysis dashboards, enabling management to see overview and details quickly

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Amazon Elastic Compute Cloud
(Amazon EC2)

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Amazon Simple Storage Service
(Amazon S3)

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Amazon Quicksight

Benefits Gained from Using AWS

1. Deep Data Analytics to Increase Sales


"Now we can extract detailed hourly sales data, making peak times for each branch clearly visible. Management can use this data to plan appropriate staff allocation to respond to consumer demands promptly." Responsive image

The clear result is that sales increased from 50 cups per hour during peak times to 80-90 cups per hour after adjusting staff allocation based on analyzed data.


2. Real-Time Decision Making

With Amazon QuickSight, the management team can see sales data immediately after daily sales closure, enabling accurate planning for supplies orders and staff allocation for the next day, helping reduce costs and increase customer service efficiency more than before.

3. System Stability and Security

Moving the web server to Amazon EC2 solved the frequent system crashes, ensuring continuous operation of coupon discount systems and various online services, while Amazon S3 provides secure and always-accessible storage for important data.

4. Efficient Cost Management

AWS's flexibility in resource scaling helps KAMU KAMU control expenses efficiently.


"Our business has periods with varying user volumes, such as during promotional releases. We can adjust resource sizes appropriately for specific time periods and scale down during low-usage periods, avoiding unnecessary resource payments." Responsive image

Support from Classmethod (Thailand)

Beyond AWS's strong cloud infrastructure, comprehensive support from Classmethod (Thailand) is a crucial factor in successful AWS cloud usage.

Comprehensive Support Services:

  • Rapid Technical Consultation: AWS expert team ready to answer questions and solve problems promptly, reducing time to find causes and preventing unexpected cost overruns.
  • Accessible Thai Language Knowledge Resources: "DevelopersIO" blog with over 850 AWS-related articles, helping KAMU KAMU's IT team learn and deeply understand various AWS services.
  • Transparent Cost Management: Billing system suitable for Thai businesses with proper tax invoices, making accounting work much more convenient.
  • Resource Usage Monitoring: "Classmethod Members Portal" enables detailed monitoring of expenses and service usage, allowing efficient budget control.
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Mr.Ditthanan also expressed appreciation for the support:


"I'm impressed with Classmethod's work follow-up and problem-solving for reported issues. The team responds quickly and dedicates full effort to providing assistance. I can feel the care and effort to solve our problems to the best of their ability." Responsive image

The close collaboration between KAMU KAMU and Classmethod (Thailand) is not just a service provider-customer relationship, but a business partnership that helps drive growth and sustainable cloud development together.

Conclusion

KAMU KAMU's transition to AWS cloud not only solved frequent system crashes, delayed data analysis, and data storage limitations, but also opened new opportunities to use data for smart business operations. Through deep data analytics, real-time decision making, highly stable systems, and efficient cost management, KAMU KAMU has been able to increase sales and continuously provide excellent customer experiences without end.

Case Study : Using AWS through Classmethod MemberService

Classmethod supports a wide range of customer implementations of AWS while offering tailored AWS implementations to suit customer requests, such as infrastructure building support. cloud migration and discounts on AWS usage fees and billing in Thai Baht.”

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